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Now, look at the tangent lines on
the right side...

The slopes not only tell us that
revenue is decreasing... But, those values are getting
smaller! This is NOT a good thing when revenue is involved.
OK, let's look at one of those
valleys:
Look at the tangent lines on the
left...

Things are bad... But,
although those slopes are negative, they're getting bigger.
This could mean that a much needed
turnaround in revenue is coming! Look at the bottom...
There's one of those horizontal tangent lines again!

Continued on the
next
page
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